Summarizing a case study Essay Example | Topics and Well Written Essays - 500 words

Summarizing a case study - Essay Example Analysis From the case study, it is clear that the Delta III project was at risk for several reasons. In the opinion of Scott (1999), the project risks at Delta III can be categorized into four such as ‘customer mandate, scope and requirements, execution, and environment (p.223). Since the Pinnacle warehouse automation integrated with SAP R/3 had threatened job opportunities, it raised severe ethical problems among the warehouse employees. It seems that an effective change management program might eliminate such labor issues to a large extent. Change management programs are very crucial for an organization to change its structure from the current state to a desired future state. According to Stewart (2000), change management programs play a vital role in overcoming resistance from employees and other officials. The unprecedented volume of R/3 transactions that arose as a result of a large contract between FoxMeyer and University HealthSystem Consortium (UHC) also exacerbated th e situation. Shortage of skilled and knowledgeable personnel was another issue that added to the failure of Delta III project and thereby bankruptcy of FoxMeyer Drugs.

Organizational Analysis and Change Project Research Proposal

Organizational Analysis and Change Project - Research Proposal Example (Aaker, 1991) When message relevance is low, individuals will not actively process the information in the advertisement, but will instead rely on peripheral message cues to form or change attitudes. Brand Identity is that element of customer perception and awareness which has its focus in the results of a certain kind of projection through the brand equity building measures. This calls for an integrative model which will combine the basic elements of the brand identity and brand equity concepts so as to create a platform for the effective discussion of the Elaboration Likelihood Model. This has been of special relevance for the Coca Cola company as far as its foray into target market and product variation is concerned. (Kotler, 1997) The modern day organisation depends to a great extent on the contribution and quality of its human capital. The human capital may be defined as that element of the organisation's operational sphere that is a living, breathing part of the activities that put the innate resources and factors of production into application. This application results in profits arising out of the activities of the human capital and the efficiency with which this resource carries out its tasks. This in turn, has a bearing on the achievement of the organisation's goals. (Johnson, 1996. P 13 to 18) Business Partner The first role of the human resource in today's organisation is that of a business partner. This has come to the fore with the emergence of various service oriented companies that provide intensive marketing services along with the products that are being produced. The emergence of a marketing network has been crucial to companies like Bajaj Allianz Life Insurance, Oriflame Cosmetics and many others. (Green, 2002. P 111) The business partner method operates along the following lines, as depicted in the diagram below: Branch Manager ' Sales Team Manager ' Team of Business Partners (Sales Agent) (Green, 2002) These business partners work independently from home or under the name of their own business in order to cater to people exclusively and bring the products and services of the company to the doorstep of the independent clients. The role of these business partners is to bring business to the company by exploring their personal networks so as to earn commissions on the sales that they make. This is a formal level of institutionalised operations where the organisation profits greatly. This is done by pushing the product in quarters where the effects of regular marketing and promotion cannot reach. It is also an elevated level of salesman ship where the sales agents are offered a share in the business that they make. The advantage of this is that the business partners take a personal interest in the development of a clientele. (Green, 2002. P 111) Further, this serves the two fold purpose of sales and promotion. While there might not be immediate sales in some cases,